AI Productivity Blueprint: Work Faster, Decide Smarter

Every day, audiences are sharing opinions, asking questions and discussing organizations across social media and digital platforms. The challenge is not whether conversations are happening — it’s whether organizations are listening strategically.

In From Conversations to Strategy: Mastering Social Listening, Angel Walters guides participants through the fundamentals of social listening and how it can strengthen communication strategies, audience engagement and campaign effectiveness.

This practical course explores the difference between social monitoring and social listening, and demonstrates how organizations can identify trends, track sentiment, monitor conversations, and turn audience feedback into actionable insights.

Participants will learn how to:

  • Monitor keywords, hashtags and brand conversations

  • Identify audience trends and emerging concerns

  • Use listening insights to improve content and campaigns

  • Track sentiment and respond proactively to issues

  • Strengthen audience relationships and brand advocacy

  • Build a practical and sustainable social listening workflow

Designed for professionals, communication teams, educators, organizations and leaders, this course provides practical strategies that can be implemented immediately to improve communication efforts and audience understanding.

Because the most effective communication strategies begin with listening first.

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About Your Instructor

With more than a decade of experience in communications, content creation and leadership support, Write With Walters provides a streamlined approach to content and coaching.

Through my courses, you gain a partner committed to helping you communicate with clarity and confidence.

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Frequently Asked Questions

  • This course is designed to be flexible and self-paced. Most participants can complete it in about 60 minutes, depending on how much time you spend reflecting and taking notes.

    You can also move through the content in shorter sections if that works better for your schedule. Whether you complete it in one sitting or over a few days, the goal is to give you practical strategies you can apply right away.

  • No prior experience is needed.

    This course is designed for anyone who leads or participates in meetings, collaborates with teams or wants to improve how ideas are generated and implemented. Whether you’re new to facilitating brainstorming sessions or looking to refine your approach, the strategies shared are practical and easy to apply.

  • If you have questions or need clarification, you’re not on your own.

    The course includes practical examples and a downloadable toolkit to support you as you apply what you’ve learned. If you need additional support, you can reach out for guidance using the contact information provided on the site.

    The goal is to make sure you feel confident using these strategies in your own work.

    Each course has a discussion board where you can ask questions, share wins and get feedback within 24 hours. You’ll never feel lost or alone.

  • Because this is a digital course with immediate access to all materials, purchases are typically non-refundable.

    If you experience any issues accessing the course or have concerns about your purchase, please reach out. We’re committed to ensuring you have a positive experience and can fully access the resources provided.

  • By the end of this course, you will be able to design and facilitate brainstorming sessions that are structured, engaging and results-driven. You’ll leave with practical tools to generate ideas, guide discussions and turn those ideas into clear, actionable next steps.